What is an SEO audit
An SEO audit is a systematic website check to identify technical issues, on-page optimization errors, and factors that prevent high search engine rankings.
An audit answers the question: “Why isn’t the site ranking as high as it should?”
Sections of an SEO audit
1. Technical SEO audit
- Page speed and Core Web Vitals
- Mobile-friendliness
- Crawling and indexing
- HTTPS and security
- Structured data
- Canonicals and duplicate content
- Robots.txt and Sitemap
2. On-page SEO audit
- Title tags and meta descriptions (uniqueness, length)
- H1-H6 headings
- Content and text quality
- Keywords and their distribution
- Image alt text
- Internal linking
3. Backlink audit
- Quality and quantity of inbound links
- Anchor text profile
- Toxic links
- Lost/new backlinks
4. Competitor analysis
- Competitors’ rankings for target queries
- Their backlink profiles
- Content strategies
Step-by-step audit process
Шаг 1: Краулинг сайта (Screaming Frog, Sitebulb)
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Шаг 2: Анализ Google Search Console
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Шаг 3: Проверка Core Web Vitals (PageSpeed Insights)
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Шаг 4: Анализ контента и ключевых слов
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Шаг 5: Проверка ссылочного профиля (Ahrefs, SEMrush)
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Шаг 6: Приоритизация проблем по влиянию
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Шаг 7: Составление roadmap исправлений
SEO audit tools
| Tool | Function |
|---|---|
| Google Search Console | Indexing, errors, links |
| Yandex.Webmaster | For Russian-language sites |
| Screaming Frog | Technical crawling |
| PageSpeed Insights | Core Web Vitals |
| Ahrefs / SEMrush | Backlinks, keywords |
| reChecker | Quick technical audit |
How often do you need an SEO audit?
- New site — before launch and after 3 months
- Existing site — once a quarter
- After major changes — redesign, migration, CMS update
- When traffic drops — immediately
- After Google updates — when the algorithm changes significantly
Conducting an audit with reChecker
Use Full website check for a quick automated SEO audit. The tool checks:
- Technical parameters (speed, HTTPS, redirects)
- Meta tags and headings
- Core Web Vitals
- Compression and caching
- Structured data
- Security and headers
FAQ
How much does an SEO audit cost? An automated audit using tools is free or inexpensive. A full manual audit by an SEO specialist costs from 30 000 rubles to several hundred thousand rubles for large projects.
Is an SEO audit needed if the site is in the top 1? Yes. An audit helps maintain rankings, identify new growth opportunities, and prepare for algorithm changes. Even market leaders regularly audit their websites.
What should you do with the audit results? Prioritize issues by their impact on SEO and the difficulty of fixing them. Fix critical technical issues first. Create a specific task plan with deadlines.