What is SERP
SERP (Search Engine Results Page) is the page of search results a user sees after entering a query into a search engine. A SERP contains organic results, ads, special blocks, and various answer formats.
Types of results in SERP
Organic results
Free results ranked by relevance and authority:
Заголовок страницы (синий текст)
example.com › services › seo-audit
Описание страницы — первые 160 символов meta description или отрывок из текста.
Paid ads (Google Ads)
Labeled “Ad” — they appear at the top and bottom of the page.
Featured snippet (position 0)
A highlighted answer above the organic results:
╔══════════════════════════════════════╗
║ Что такое SEO-аудит? ║
║ ║
║ SEO-аудит — комплексная проверка... ║
║ [читать далее] ║
╚══════════════════════════════════════╝
Other SERP features
- People Also Ask (PAA) — “People also ask”
- Knowledge Panel — information about an organization on the right
- Local Pack — a map with 3 local businesses
- Image Pack — an image block
- Video Results — videos from YouTube
- Shopping Results — products with prices
Anatomy of an organic snippet
[Title тег — 50-60 символов]
[URL страницы — читаемый путь]
[Meta description — 130-160 символов]
Rich snippets (Rich Results)
For pages with Schema.org markup:
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How to improve your appearance in SERP
An appealing title
- Include numbers: “10 ways...”, “In 5 steps”
- Emotional words: “complete guide”, “free”
- The current year to signal freshness: “Guide 2026”
An optimized meta description
- Call to action: “Learn”, “Check”, “Get started”
- A unique selling proposition
- A keyword (Google highlights it in bold)
Schema.org for rich results
- Organization + Local Business for businesses
- FAQ for frequently asked questions
- Product for products
- Article for articles
SERP preview on reChecker
Use SERP Preview to preview how your page looks in search results. The tool:
- Shows desktop and mobile snippet previews
- Warns when a title or description is truncated
- Helps optimize your appearance in search
FAQ
Is SERP the same for all users? No. Google personalizes results based on location, search history, and device type. For objective analysis, use incognito mode or specialized tools.
What is CTR from SERP? CTR (Click-Through Rate) is the percentage of users who clicked on your result. Average search CTR: position 1 — ~28%, position 2 — ~15%, position 10 — ~3%. An appealing snippet increases CTR.
Can Google change my snippet? Yes. Google may rewrite the title (in ~15% of cases) and description (~70%) if it considers them low quality. Write high-quality meta tags to reduce the likelihood of rewrites.