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Articles, instructions and practical examples about SEO.
152 articles in SEO
How to find outdated SEO tags after a release: compare HTML and X-Robots-Tag, distinguish browser cache from CDN cache, and confirm the fix with repeat requests.
When to keep a PDF in search and when to choose HTML: comparing use cases, canonical in an HTTP header, X-Robots-Tag, and checking the file’s actual response.
An analysis of falling impressions despite stable rankings: fixed query set, audience mix, demand, CTR, and technical sampling. A hypothesis table and report acceptance criteria.
Rules for dividing search queries into branded, non-branded, and ambiguous groups: a name dictionary, manual review, export limitations, and a report template.
A practical audit of a website’s readiness to be read and cited: HTTP, robots, noindex, nosnippet, HTML and JavaScript, sources, and verification of real bot access.
Diagnose two pages ranking for the same query: URL history, user intent, technical signals, and choosing between separating page roles, merging pages, and monitoring.
A decision matrix for out-of-stock products: temporarily unavailable, discontinued model, useful archive, and exact replacement. Check the response, markup, and change acceptance.
How to check the canonical link to the original article, whether both publications are accessible, and how similar the text is. When a republished copy needs noindex instead of promises.
How to choose a response for a deleted product: keep a useful product page, return 404, or redirect to a replacement. Check GET, links, and the sitemap after making the change.
How to choose the primary URL for store sorting and filters, check the canonical tag in the HTML and after a click, and avoid losing useful catalog pages.
How to compare URLs with different parameter orders, preserve selected filters and page=2, check canonical, and stop creating extra URLs in links.
Check why a relative canonical points to another path or domain using document.baseURI, the original href and the browser's resolved URL.
Open a tool for the task described in the article.