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How to check a website, investigate errors and track changes.
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A decision matrix for choosing between an SEO audit, post-release checks, and continuous monitoring based on how often things change and the cost of a delay.
A template for writing a ticket based on an SEO audit: context, reproduction steps, expected behavior, scope, acceptance criteria, and post-release verification.
A system for prioritizing SEO audit findings by impact, scope, confidence, and cost of fixing—from critical blockers to monitoring tasks.
A method for deciding what to do with an outdated page: update, merge, redirect, exclude from indexing, or delete it based on demand and purpose.
A step-by-step check of redirects when changing domains: mapping URLs, pre-launch tests, DNS checks, HTTPS, canonical tags, and post-migration errors.
A practical structure for SEO requirements for a redesign: what to document before mockups, how to approve templates, and how to avoid losing search pages at launch.
How to check SEO after updating the CMS, theme, and plugins: metadata, URLs, sitemap, robots, rendering, cache, and integrations, with a safe rollback plan.
The first SEO checks after a release: availability, redirects, robots, canonical, content, sitemap, and monitoring, with rollback criteria and result tracking.
Pre-release SEO acceptance: change scope, URL and metadata checks, staging crawl, comparison with production, and publication criteria.
How to resolve conflicts between canonical, sitemap, hreflang, and redirects: choosing the primary URL version, checking signals, and rolling out changes safely.
Open a tool for the task described in the article.