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Articles about technical and content SEO audits: checklists, tools, and best practices.
255 articles tagged SEO audit
How to restrict access to a test site and search engines: check authorization, remove indexed copies, and avoid carrying noindex over to the production domain during release.
When to keep a PDF in search and when to choose HTML: comparing use cases, canonical in an HTTP header, X-Robots-Tag, and checking the file’s actual response.
How to conduct maintenance with HTTP 503: define maintenance boundaries, check headers and cache, restore pages, and confirm website recovery.
How to analyze HTTP 429 during a website check: distinguish an auditor’s rate limit from unavailability, preserve Retry-After, coordinate the load, and verify recovery.
What to check when AI gives an outdated price: the answer date, plan terms, published source, and whether it can be updated. A review and recheck template.
How to distinguish a brand mention in an AI answer from a link and a citation: an observation log, source verification, and criteria for comparing repeated answers.
A set of five questions for monitoring AI answers: audience tasks, neutral wording, a separate brand check, change history, and comparison rules.
An analysis of falling impressions despite stable rankings: fixed query set, audience mix, demand, CTR, and technical sampling. A hypothesis table and report acceptance criteria.
Rules for dividing search queries into branded, non-branded, and ambiguous groups: a name dictionary, manual review, export limitations, and a report template.
A practical audit of a website’s readiness to be read and cited: HTTP, robots, noindex, nosnippet, HTML and JavaScript, sources, and verification of real bot access.
A checklist for checking search positions: search engine, region, device, query, and period. Explains discrepancies between manual results, account data, and rank tracking.
Diagnose two pages ranking for the same query: URL history, user intent, technical signals, and choosing between separating page roles, merging pages, and monitoring.
Open a tool for the task described in the article.