Soft 404 with server response 200
A look at soft 404: why an empty or error page returns 200, how to tell a false positive from a real issue, and how to fix the status without losing useful URLs.
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Articles about technical and content SEO audits: checklists, tools, and best practices.
255 articles tagged SEO audit
A look at soft 404: why an empty or error page returns 200, how to tell a false positive from a real issue, and how to fix the status without losing useful URLs.
A practical process for diagnosing a page that is not indexed: from accessibility and blocks to canonical, internal linking, and document quality.
The SEO benefits and risks of chat widgets: fewer bounces and higher conversion versus slower loading, CLS from lazy loading, and cookie consent issues. How to add chat without hurting site speed.
How analyzing search results for a specific query helps you understand user intent, your real competitors, and the content format to create before you start writing.
How parameterized URLs — catalog filters, sorting, UTM tags, session IDs — create thousands of duplicates and waste crawl budget. What to block with robots.txt, what to handle with canonical, and what is safe to leave alone.
Technical clues for identifying the CMS used by another website: headers, the generator meta tag, URL patterns, and static file paths. Practical applications for competitor analysis and risk assessment.
RSS seemed like outdated technology, but it is experiencing a revival thanks to AI aggregators and content distribution services. How to configure a feed correctly and avoid common mistakes.
How to organize sections and URL hierarchy so that search engines and users can understand a website's structure equally easily: silos, flat architecture, and the three-click rule.
A systematic approach to finding article topics: where to find real audience questions, how to use AI for brainstorming, and why seasonality and forums work better than ideas pulled out of thin air.
A comparison of three indexing control mechanisms—robots.txt, the meta robots tag, and the X-Robots-Tag header: where each works, how they relate, and which to choose in different situations.
What a crawl budget is, how search bots allocate resources to crawl a site, and why duplicate pages, parameters, and low-value pages hinder the indexing of important content.
What scaled content abuse and doorway pages are, why Google and Yandex remove thousands of auto-generated pages from their indexes, and how to find and fix the problem using a real example.
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