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How to check a website, investigate errors and track changes.
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Rules for dividing search queries into branded, non-branded, and ambiguous groups: a name dictionary, manual review, export limitations, and a report template.
A practical audit of a website’s readiness to be read and cited: HTTP, robots, noindex, nosnippet, HTML and JavaScript, sources, and verification of real bot access.
A checklist for checking search positions: search engine, region, device, query, and period. Explains discrepancies between manual results, account data, and rank tracking.
Diagnose two pages ranking for the same query: URL history, user intent, technical signals, and choosing between separating page roles, merging pages, and monitoring.
A decision matrix for out-of-stock products: temporarily unavailable, discontinued model, useful archive, and exact replacement. Check the response, markup, and change acceptance.
Why a new Bitrix SEO template does not change a product title: individual rules, computed values, and component output. Checks in order and a task for the developer.
How to check a sitemap in a multisite Bitrix installation: the selected site, infoblock assignments, and product URLs. A training example with two domains and a procedure for accepting the fix.
How to check the canonical on Bitrix catalog pages with PAGEN, preserve the page number, and remove extra parameters. A tutorial example and acceptance criteria for developers.
What to check after changing a Bitrix section’s symbolic code: product links, SEO-friendly URLs, old addresses, and the sitemap. Includes a URL mapping example and acceptance criteria for the change.
How to prepare useful Bitrix filter pages for search: SEO-friendly URLs, selected collections, canonical and product checks. Steps and acceptance criteria for the configuration.
Open a tool for the task described in the article.